Self-care for your curves.

About Us

Beach Bum Club is a lifestyle brand that celebrates the playfulness of summer - carefree, sun-kissed, and full of confidence. Designed for beach bums of all shapes and sizes, our bikinis are a mix of playful styles, feminine details, and effortless comfort. 

Our Story

Founded in 2022 by Emily Sims, Beach Bum Club was born from a passion to challenge the harmful beauty standards perpetuated by the fashion industry. While pursuing her degree in nutrition, Emily completed a project exploring the impact of marketing on diet culture, uncovering how the industry contributes to unrealistic expectations of thinness and beauty. 

Beach Bum Club is more than just swimwear—we have a mission. Built on the pillars of body positivity, inclusivity, and female empowerment, Beach Bum Club is redefining what it means to feel good in a bikini. Our mission is simple: to make every woman feel confident, strong, and ready to take on the world—just as she is.

With every suit sold, a portion of proceeds supports women’s mental health, body image initiatives, and eating disorder recovery, ensuring the impact goes beyond the beach.