Our Story
Beach Bum Club is a swimwear and lifestyle brand created to help women feel at home in their bodies. Founded in Halifax, Canada, the brand was born from a mission to shift how women see themselves, from criticism to connection.
Built on the belief that confidence isn’t about changing how you look, but about remembering who you are, Beach Bum Club embodies a state of mind: sun, salt, and self-love.
Beyond bikinis, we’re committed to giving back. A portion of every sale supports programs that raise awareness and provide recovery resources for eating disorders and body image struggles.
Beach Bum Club isn’t just a brand, it’s a reminder to slow down, breathe, and feel good in your skin.
A Note From Our Founder
"Why bikinis?” is a question I get a lot.
For me, bikinis have never just been about summer or tan lines, they’ve always been a reflection of something deeper. A quiet challenge to feel good in your own skin…a challenge I’ve struggled with for a long time.
I wanted to create bikinis that weren’t about how your body looks, but about how you feel in them. Each piece is made intuitively, inspired by memories, sunshine, and that feeling that comes when you finally stop overthinking and just live.
My hope is that when you wear Beach Bum Club, you forget about how your tummy looks and focus instead on the deep belly laughs, the salty hair, and the slow sunsets with your favorite people.
Thank you from the bottom of my heart for following along and supporting my mission.
XX
Emily
Our Values
Sun: For the moments that make you feel alive.
We believe in chasing warmth, the kind that comes from sunshine, but also from within. The kind that comes in those silent moments when you forget about your body. Our bikinis are a reminder to step into those moments just a little more often.
Salt: For the beauty in imperfection.
The ocean reminds us that we’re meant to flow, not fit into a mold. We embrace the real and unfiltered, because confidence is honest, not perfection
Self-Love: For the connection that matters most.
Beach Bum Club was built on the idea that you don’t need to change to be worthy. We’re here to remind you that self-love isn’t a destination, it’s a daily practice. And it starts with how you speak to yourself.
Our Materials
- Made in small batches to ensure every piece meets our quality standards.
- Crafted with recycled fabrics and eco-friendly packaging to reduce our footprint.
- Designed for UV and chlorine resistance, so your bikini lasts season after season.
- Soft, supportive materials that move with you and feel good against your skin.
Heaven Sent Favorites
